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Freedom and Responsibility

There are companies where people walk by the rubbish on the floor in the office, leaving it for someone else to pick it up, and there are companies where people in the office lean down to pick up the rubbish they see, as they would at home. We try hard to be the latter, a company where everyone feels a sense of responsibility to do the right thing to help the company. Picking up the rubbish is the metaphor for taking care of problems, small and large, and never thinking “that’s not my job.” We don’t have rules about picking up the real or metaphoric rubbish. We try to create a sense of ownership so that this behaviour comes naturally.

Our goal is to inspire people more than manage them. We trust our teams to do what they think is best for S4A— giving them lots of freedom, power, and information in support of their decisions. In turn, this generates a sense of responsibility and self-discipline that drives us to do great work that benefits the company.



Tom Marshall – Apprentice 2017- Present 

I learnt how the childcare side of the business works, I already had a good understanding of general coaching but the childcare side I was clueless. The course gave me a better understanding of what I might encounter in that side of the business.

– I decided to choose the apprenticeship because it allowed me to work alongside other good coaches and play leaders and pick up ideas along the way which has allowed me to develop my own abilities.
– After finishing my apprenticeship I then went on to be a lead coach at some schools whilst also being a deputy settings manager, this has now led to me being a settings manager come January so the pathway has been clear the whole way and I have moved quite quickly. Everyone at S4A were always supportive and showed a lot of trust in me to deliver the sessions when I don’t think other companies would have.
– I enjoy teaching them new sports and games which they may not have played or seen before, and also being that role model figure which they respect and hopefully making their time at school a little easier.
– Overall the course was good and I think it made my transition into coaching and childcare much easier than it could have been, I would certainly recommend to anyone looking.
My Apprenticeship experience. Kieran Cozens 2015-Present 

What did you learn on the course?

More in depth ways of teaching, safeguarding, teaching methods, different environments and how to support younger children better in Physical education. It has made me more aware on safeguarding too. Helped me understand relationships better not only with the children but with Parents and teachers too.

How you made the decision to choose apprenticeship for further learning?

For a start, I’m getting paid whilst I’m learning/working towards something new. It’s a good opportunity to get a qualification under my belt which will help massively with what i do for work. Working in school and teaching PE, this apprenticeship has helped me broaden my knowledge and be able to advance my learning/teaching.

What your role in S4A?

From starting part time, to starting the apprenticeship scheme i have made my way up to a Lead coach now. I Have settled myself at my own school where i am all the time now running the Breakfast Club, PE and Sunsetters after school care.

What you enjoy about working with children?

I enjoy being able to help them learn something new or even help them achieve something no matter how small or big it is. I like knowing I can be part of a child’s comfort, e.g, i get to put on fun enjoyable games for them after they have been in a classroom all day, good chance for the children to let out all their energy and steam.

Overall, I thoroughly enjoyed my course, I gained lots of help throughout, resources were great and it’s helped me on my path to where I am now and massively helped me towards my teaching and improving it. I was not just thrown straight into teaching, I had the chance to learn off other coaches by going to their schools and shadowing, my input was always heard if i wanted to help with a session and was also able to lead a session while the head coach oversees. I was given plenty of time in the office where I could complete my pack work whilst being around other coaches if i needed the help.